About

The Dream To Do Things Better

Flooring Innovations is a privately owned company started in October, 2003 by Bill Nicholson. Bill had worked within the flooring industry at Dupont as a retail store planner for 10 years. During that time, Bill helped to create the concept of a Stainmaster Flooring Center and then set out travelling the country, turning carefully selected but ordinary flooring stores into flagship Stainmaster Flooring Centers.

During all of his travels, Bill picked up a tremendous amount of knowledge about the nuances of the flooring industry from his newly found dealer friends. With the support of all of his comrades within Dupont and around the country, Bill decided to open his own Stainmaster Flooring Center within the Coachella Valley.

We Are Different

The biggest difference that you will notice at Flooring Innovations is the singular focus on customer service. From the moment you are greeted at our front door, you will feel like part of our family. Our flooring specialists are friendly, courteous, and highly trained individuals who enjoy working with clients on all sorts of projects. In addition to service, our selection of products and our overall showroom experience are unmatched.

Innovation

Innovation is not just part of our store’s name. We are committed to bringing our clients the latest and the greatest in flooring products and design. In addition, we strive to use the latest in technology to drive our business internal functions and customer service needs. Gone are the days of handwritten estimates on carbon paper – actually we never used those from the start. Everything you receive from us will be of the highest professional quality.

Contact us for more information.

TESTIMONIALS
  • YOUR COMPANY WAS A REAL PLEASURE

    Two weeks ago I came into your showroom to look for carpet for our bedrooms. I was cheerfully greeted by Stephen, one of your flooring specialists. He listened to what I was saying and helped me pick out the carpet I wanted. It is now a week later and we have our new carpet and we love it.

    Shopping with your company was a real pleasure!

    Lynn D

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  • INCREDIBLE PERFORMANCE

    I cannot explain in words as to how pleased we were at the incredible performance of your workmen. The old carpet was removed; the new carpet was installed perfectly and in a very timely fashion.

    Thank you again for a very professional installation. And thank you Bill for having such a phenomenal staff working for you. In the future, if we need any flooring work done I will not hesitate to call on you again.

    Dan Rose
    Facilities Superintendent, McCallum Theatre

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  • CARING AND COMPETENT PEOPLE

    It really is a pleasure doing business with such caring and competent people. Thanks so much for all of your help.

    Bill T.

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  • WILL ONLY RECOMMEND FLOORING INNOVATIONS

    The service I have received at Flooring Innovations is the best I have had in a very long time. I am very picky with an elevated attention to detail, which in today’s world is more of a curse than a blessing.

    Whatever it is you are doing…keep it up. I will only recommend Flooring Innovations when the opportunity arises.

    Gus
    Production Storage Group (PSG)

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  • WE CANNOT THANK YOUR TEAM ENOUGH

    So often, people will send an email to complain about something, but not take the time to applaud a fabulous experience. We are taking the time to applaud, because your team in your Palm Desert location is second-to-none.
  • ONE OF THE SMARTEST CHOICES WE HAVE EVER MADE

    I wanted to let you know how happy we are with the services Flooring Innovations performed for us during our recent remodel to get our house ready to sell.

    As you may recall, we got bids from several firms for our kitchen cabinets, counters, and bedroom carpets. While your prices were not the cheapest, your organization was so clearly more organized and professional that we decided to go with you. That turned out to be one of the smartest choices we have ever made.

  • EXCEPTIONAL CUSTOMER SERVICE

    Please accept my deepest appreciation for providing Jewish Family Services of the Desert with quality flooring for our new Palm Springs office at a discounted price. I also want to express my gratitude for the exceptional customer service I received from Bill in sales.

    Your support of JFS has a direct impact on the lives of thousands of individuals and families in need. On behalf of all of those we serve, we thank you for your extraordinary generosity.

    Maureen Forman, Executive Director
    Jewish Family Services

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Contact

The Coachella Valley’s premier Flooring and Cabinet Design Showrooms.

Our Brand New Flagship Showroom In Cathedral City:
67-615 East Palm Canyon Drive
Cathedral City, CA 92234
(760) 321-8600

Our Palm Desert:
74-527 Hwy 111
Palm Desert, CA 92260
(760) 342-2222

Carpet Cleaning:
(760) 699-7943

Hours:
Monday Through Friday: 9AM To 5:30PM 
Saturday: 9AM To 5PM
Sunday: 11AM To 4PM

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